Built from the ground up, one scroll at a time.

A luxury home builder site where scrolling builds the house, from a glowing blueprint on red soil to the front door at dusk.

Client
Fawn Labs, in-house product
Sector
Real estate & construction
Services
Website, Scroll-driven film, Lead capture
Year
2026
realestate.fawnlabs.co.ke
Mawe Homes hero with a glowing blueprint of a villa over a red soil plot
Mawe Homes blueprint hero on a phone

The challenge

High-end developers sell homes that do not exist yet. Renders on a white page look like every other listing, and buyers paying KES 100M and more want to trust the builder before they ever book a viewing.

Our approach

We generated a construction time-lapse of a Karen villa with AI video, then cut every clip into sharp AVIF frames that play only as you scroll. A blueprint traced from the finished house glows over the empty plot, stage labels track the build, and the camera walks up to the open front door. The interior and the aerial neighbourhood shots scrub the same way, with smooth weighted scrolling, film grain and gold serif typography.

The outcome

Visitors control the time-lapse themselves, so they watch the whole build instead of skimming. The site moves them from the story to the residences, the build process and a private viewing request in one smooth path, and it reskins for any developer, agency or contractor.

What we built

Key capabilities.

01

Scroll-built home

A full construction time-lapse that moves only when the visitor scrolls.

02

Glowing blueprint

The real house traced in light over the empty plot before building starts.

03

Every film scrubs

Interior and aerial shots play with the scroll too, never autoplaying.

04

Viewings, not just views

Residences, the build process and a viewing request a tap away.

realestate.fawnlabs.co.ke
Mawe Homes front door opening onto a warm living room with the words Welcome home
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